What exactly was this error? Good question.
The agency has not made any further statements or responded to inquires from reporters regarding the reversal. According to the company responsible for producing the product, Lipsmark LLC, there was "a discrepancy [about] how much powder" was contained in each of the packages, which is then to be mixed into water or juice.
The company does plan to fix the problem, and then resubmit to the Alcohol and Tobacco Tax and Trade Bureau for approval. There are, of course, plenty of concerns being raised about this.
With alcohol already so widely accessible and carrying the potential for abuse, a product that would make it much easier to use and abuse is a frightening thought. Not only is the new powdered alcohol mix drinkable when mixed in water, it has the potential to be misused in other ways. It could be sprinkled on just any any foods, from baking to your breakfast meal. Not only that, it can be snorted and abused in other ways.
Even thought this new product would be subject to regulations and only available to those 21 and over, we all know this doesn't stop misuse. Underage drinking and alcohol addiction are a big problem, and by fixing booze up in convenient small packages of powder makes the potential for abuse skyrocket.
If powdered alcohol does become available in the near future, it is imperative that the public be educated and made aware of the potential dangers of this new, enticing product set to hit the shelves.
Source: CNN Money